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Consumer Behavior & Media Mix: Comparing Media Spend With Consumers’ Time Spent
Consumers are spending less time with radio, newspapers and magazines. As detailed in this chart from eMarketer, it’s also evident they’re spending more time online and with mobile — while TV stays...
View ArticleThe New Google Adwords: Enhanced Campaigns
Recently Google announced the biggest change to its AdWords digital advertising platform since it launched over 10 years ago: Enhanced Campaigns. With Enhanced Campaigns, Google aims to help...
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Look Before Leaping Onto the Digital OOH Bandwagon
Image courtesy Digital and Dirt. Despite those who proclaim the downfall of “traditional” and “offline” media, out-of-home (OOH) continues to grow. According to Media Post, the industry took in $1.5...
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Scripps Fighting ‘Traditional Media Complacency’ With Digital
The theme at a recent industry event was disruption. So during a day of presentations from companies including programmatic ad platform RocketFuel and social news platform BuzzFeed, it was no surprise...
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Media Giants Divest Newspapers, Focus on Broadcast & Digital
Image courtesy Spin Education. In the past week, three major media companies departed the newspaper business in order to invest more of their resources in broadcast and digital. E.W. Scripps Co.,...
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